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Predictive Analytics for Marketing – Unlocking the Value
*Updated June 6, 2016 with information about ABM providers* Predictive analytics is one of the biggest trends in recent years. With Nate Silver’s bestseller, The Signal and the Noise, a new concept...
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Sales Marketing Alignment Best Practices
Sales Marketing Alignment is a hugely (and always) important, yet contentious focus area for Marketers. Sirius Decisions has shown that companies that maintain a focus on company alignment achieve up...
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The Power of Being Connected in Marketing
If you’ve read my post on the PHACE framework, you might recall the C stands for Connected. It also happens to be a core value at New Relic. That’s not a coincidence – I’ve seen the power of this value...
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What is Growth Marketing?
What is Growth Marketing? Its a topic I’ve written about in the past, specifically around the keys to hiring the right talent. All of my working life is devoted to this topic, as a result I often...
View ArticleCreating a go-to-market glossary
One of the biggest challenges in any organization is internal communication, especially across different departments. My personal philosophy is to embrace transparency, a common value seen in many...
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